好名字就是好产品成功的一半儿
陇上花牛想给用户的不仅仅是100%苹果汁
而是你喝到一杯果汁里是完完整整的两个花牛苹果的所有


“陇上花牛”苹果汁是全国果汁行业首家“三同”产品，暨“同线同标同质”的浓缩苹果汁复原而来(是指出口食品企业在同一条生产线上，按照相同的标准生产出口和内销产品，从而使供应国内市场和国际市场的产品达到相同的质量水准。国家认监委运用备案管理手段，将具有资质的“三同”企业统一纳入公共服务平台，并定期对其进行资质认定和审核)。

陇上花牛以“瓶子里的苹果”为核心诉求，以有机生产基地、世界三大著名苹果品牌之一花牛苹果以及成熟、独特的自然生产条件等资源优势为依托，结合线上、线下渠道的开拓模式，着力打造中国苹果汁的领先品牌。客户希望黑脉能为这款健康美味的苹果汁设计一款“与众不同”的包装，突破市面上各种苹果汁的包装设计风格，另辟蹊径，为陇上花牛打开市场销量。



“Longgang Huaniu” 100% apple juice

“Longgang Huaniu” apple juice is the first“Santong” product in the national fruit juice industry, and“Same line, same standard, same quality” of concentrated apple juice (refers to the export of food enterprises in the same line, according to the same standards of production export and domestic products, so that the supply of domestic and international markets to the same level of quality of products. NCSRC uses record-keeping management means to unify the qualified“Three together” enterprises into the public service platform, and regularly identify and audit their qualifications) .

Taking“Apple in a bottle” as the core demand, and relying on the resource advantages of organic production base, one of the three famous Apple brands in the world, as well as mature and unique natural production conditions, etc. , combined with on-line, off-line channel development model, focus on creating China's leading Apple Juice brand. Customers hope that the black vein for this healthy and delicious apple juice design a“Unique” packaging, break through the market of various apple juice packaging design style, another way to open the market sales for the longshang flower cattle.




项目名称：陇上花牛苹果汁包装设计
客户名称：陇上花牛
设计师：ARCHANA
品牌策划：Beate
品牌文案：Kaspar
品牌设计&包装设计：Jacven jiang
包装拍摄： Wenhua Studio



Project name: Longshang Huainu apple juice packaging design
Customer name: Longgang Flower cattle
Designer: Archana
Branding: Beate
BRAND COPYWRITER: Kaspar
Brand Design & Packaging Design: Jacven Jiang
Packaging shoot: Wenhua Studio

黑脉为陇上花牛设计了两款皮肤，你更喜欢哪一款呢？（单选）
○ 方案一 
○ 方案二 

The black vein has designed two skin for the flower cow on the long, which one do you like better? (radio)
○   Scheme I  
○   Scheme II  


留言猜下金主爸爸最终选择了哪一款？
○ 方案一 
○ 方案二 

 Leave a message and guess which one the rich dad finally chose?
○   Scheme I  
○   Scheme II


Please tell me the answer~~~