品牌文案：Kaspar
品牌设计&包装设计：Jacven jiang
包装拍摄： Wenhua?Studio

Project name: Soymilk packaging upgrade

Customer name: Kaixin Bean Factory

Designer: ARCHANA

Brand planning: Beate

Brand copy: Kaspar

Brand Design & Packaging Design: Jacven jiang

Packaging Shoot: Wenhua Studio

包装的本质是什么？包装的本质，不是一个商品包，
而是一个信息包，是一个信息炸药包！
这个信息包在商场或电子货架上，和其他信息包竞争，脱颖而出，
引起消费者注意，并携带购买理由，炸开消费者的心智，达成购买。

包装设计的第一个层次是在货架上突出产品，
第二个层次就是在包装上如何组织符号和信息，提高包装沟通效率。
这也是通过包装设计降低营销成本的重要方法，
我们称之为：让产品自己会说话

What is the essence of packaging? The essence of packaging is not a commodity package,
It's a packet of information, an explosive packet of information!
This information package is on the mall or electronic shelf, and competes with other information packages to stand out,
Attract consumers' attention, and carry the reasons for purchase, blast consumers' minds, and achieve purchases.

The first level of packaging design is to highlight the product on the shelf,
The second level is how to organize symbols and information on the packaging to improve the efficiency of packaging communication.
This is also an important way to reduce marketing costs through packaging design,
We call it: let the product speak for itself